Case Studies

How world-renowned publishers, platforms, and researchers are using Perspective API

Though toxicity is pervasive on the internet, each publisher or platform is presented with a unique challenge in reducing it. Developers and publishers can use the API to give feedback to commenters, help moderators review comments, allow readers to more easily find interesting or productive comments, and more.

Many readers of The New York Times will tell you they value the conversations in the comment section almost as much as the journalism itself. Sometimes the comments themselves become part of the story.

Local newspapers help people learn about and act on local issues. The forums of local news outlets have taken the place of town squares, and offer communities the opportunity for genuine connection and local participation.

Developers create bots to moderate content in real-time

Historically, publishers have had two ways to moderate content—hire human moderators to review all comments before being posted, or ask users to flag bad content on the site. Neither option allowed for real-time moderation.

In 2018, the Perspective API team conducted a study in partnership with Wikipedia which suggested that a significant portion of toxic comments came from people who did not have a history of posting offensive content. This led moderators to wonder if they could help these users make healthier contributions by giving them a moment to consider the impact of their language through a technical intervention.

With the explosive growth of online gaming sites comes more risk of toxicity and online harassment. FACEIT, one of Europe’s largest gaming platforms, wanted to find new ways for the community to engage free of harassment. Perspective API provided FACEIT with the opportunity to make gamers more mindful of their behavior at scale.

Moderators can combine APIs to moderate audio

Audio content has traditionally been challenging for platforms to moderate. To help moderators manage audio content at scale, the Google Cloud team combined several machine learning-based APIs including Google’s Natural Language API and Perspective API, into a pipeline which can analyze audio content and provide a corresponding tool to view the results.

El País hoped its comments section would facilitate positive community engagement. Instead, trolls and toxic comments took over. When El País was introduced to Perspective API, they saw an opportunity to keep the comments section open.

Disqus is the largest comment hosting service, with more than 50 million monthly comments across 200 countries, 2 billion monthly unique visitors, and 17 billion monthly page views. Their mission is to help publishers succeed in an open and diverse internet and they are trusted by millions of publishers, websites and blogs around the world, including ABC News, Entertainment Weekly, and Rotten Tomatoes.

OpenWeb is a leading audience engagement platform that hosts 100 million active users per month. Their clients include publishers like AOL, HuffPost, TechCrunch, Fox News, Hearst, Refinery29, Sky Sports, MarketWatch, Salon, Newsweek and many others. Their mission is to elevate conversations online: they want to inspire an open exchange of ideas across the web — with less hostility and toxicity. Their goal is to encourage healthy debate and make room for diverse opinions, without suppressing free speech.

Many readers of The New York Times will tell you they value the conversations in the comment section almost as much as the journalism itself. Sometimes the comments themselves become part of the story.

Local newspapers help people learn about and act on local issues. The forums of local news outlets have taken the place of town squares, and offer communities the opportunity for genuine connection and local participation.

El País hoped its comments section would facilitate positive community engagement. Instead, trolls and toxic comments took over. When El País was introduced to Perspective API, they saw an opportunity to keep the comments section open.

Disqus is the largest comment hosting service, with more than 50 million monthly comments across 200 countries, 2 billion monthly unique visitors, and 17 billion monthly page views. Their mission is to help publishers succeed in an open and diverse internet and they are trusted by millions of publishers, websites and blogs around the world, including ABC News, Entertainment Weekly, and Rotten Tomatoes.

In 2018, the Perspective API team conducted a study in partnership with Wikipedia which suggested that a significant portion of toxic comments came from people who did not have a history of posting offensive content. This led moderators to wonder if they could help these users make healthier contributions by giving them a moment to consider the impact of their language through a technical intervention.

With the explosive growth of online gaming sites comes more risk of toxicity and online harassment. FACEIT, one of Europe’s largest gaming platforms, wanted to find new ways for the community to engage free of harassment. Perspective API provided FACEIT with the opportunity to make gamers more mindful of their behavior at scale.

OpenWeb is a leading audience engagement platform that hosts 100 million active users per month. Their clients include publishers like AOL, HuffPost, TechCrunch, Fox News, Hearst, Refinery29, Sky Sports, MarketWatch, Salon, Newsweek and many others. Their mission is to elevate conversations online: they want to inspire an open exchange of ideas across the web — with less hostility and toxicity. Their goal is to encourage healthy debate and make room for diverse opinions, without suppressing free speech.

Developers create bots to moderate content in real-time

Historically, publishers have had two ways to moderate content—hire human moderators to review all comments before being posted, or ask users to flag bad content on the site. Neither option allowed for real-time moderation.

Moderators can combine APIs to moderate audio

Audio content has traditionally been challenging for platforms to moderate. To help moderators manage audio content at scale, the Google Cloud team combined several machine learning-based APIs including Google’s Natural Language API and Perspective API, into a pipeline which can analyze audio content and provide a corresponding tool to view the results.

“As Reddit scales, the integrity of our platform and ensuring healthy discourse among users and communities remains a priority. Perspective has been a valuable tool as we continue to strengthen the safety measures and tooling that we have in place.”

—Chris Slowe, Chief Technology Officer at Reddit

Read more about our partners

Taringa!, Latin America’s second largest social media platform, uses Perspective API to moderate more than 150k comments a month.

Le Monde, one of France’s most respected publications, uses Perspective API to keep conversations civil.

The Financial Times uses Perspective API to moderate its comment sections.

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